Savvy Workshop and Service Credit Union Announce LinkedIn for Professionals Workshop

Workshop is part of the Service Credit Union Business Connection Series

Manchester, N.H. – Wednesday, February 26, 2014 – Savvy Workshop and Service Credit Union recently announced they have teamed up to present LinkedIn for Professionals, a workshop series designed specifically for business professionals who are interested in improving the functionality of their LinkedIn profiles. The workshops, scheduled for Thursday, April 3 from 11 a.m. to 1 p.m. and Thursday, May 1, 2014 from 7:30 a.m. to 9 a.m., are $40 each and include a morning or noon meal. Both workshops will take place at the Savvy Workshop education center on 55 So.  Commercial Street, Manchester, NH. Please register in advance at http://www.eventbrite.com/e/linkedin-for-professionals-tickets-10645953333

Business professionals are experts in their fields but often do not effectively promote themselves and sell their services to the fullest extent. LinkedIn is a powerful tool attorneys, accountants, architects, or other professionals can use to create relationships, expand their client base and reach the influencers who support their practices.

The workshop will be presented by Lisa Landry, founder of Savvy Workshop. Landry has been in the marketing industry for more than 25 years. An early adopter of LinkedIn, she supports her clients in developing and implementing effective business-to-business social media strategies where LinkedIn plays a vital role. Lisa believes that the best customer is an educated customer and she enjoys sharing her knowledge about the wonderful world of LinkedIn with everyone who wants to be more LinkedIn-Savvy.

About Savvy Workshop

Savvy Workshop develops multi-channel marketing campaigns and education-based marketing events that help clients reach their targets. They are experts at developing brand roadmaps, creative graphic design, crafting compelling messaging and producing impactful marketing collateral. They are experienced in social media strategy and implementation, special event production and tradeshow management. Digital services include the execution of high-impact websites, video content, e-mail marketing and online sales tools. Visit us at www.savvyworkshop.com, linkedin.com/in/llandry and Twitter: @SavvyWorkshop.

About Service Credit Union

Service Credit Union offers a full range of business banking services, including practical credit and deposit solutions and experienced financial advice, all designed to help businesses grow. With the strong capabilities and lending power of national banks and the responsiveness and accessibility of local establishments, Service Credit Union is just the right fit for the entrepreneurs of New Hampshire. Founded in 1957 to serve the military and civilian employees at Pease Air Force Base, Service Credit Union now provides financial services to more than 184,000 members and business owners worldwide and with more than $2.3 billion in assets, Service Credit Union has 25 branches in New Hampshire, one in Massachusetts, and 16 branches on U.S. military bases in Germany residing across the state and around the globe.

Putting Yourself in Your Customer’s Shoes

Traditional cold-calling and door to door sales just aren’t efficient ways of gaining new clients anymore. Lisa Landry of Savvy Workshop described some of the modern methods & tools that DO work, why you should be selling the green grass (NOT the grass seed) and why GIVING AWAY your most valuable pointers & tips could be your best strategy!

http://www.girardatlarge.com/2014/02/landry-putting-customers-shoes/

Is Your Logo Print Savvy?

Make sure you have your logo in all necessary formats, so you don't run into trouble when you try to print it on various items and substrates.

Ask your designer to provide you with final files in these formats:

Printed in four-color process against only white background (should be selected as first choice)

PMS Spot color against white background

Printed greyscale against only white background or against lighter color palette

Image that provides adequate color contrast in solid black and white

Reversed with four-color process

Reversed with PMS Spot against a darker color palette or color that provides adequate color contrast

Reversed with Greyscale

Reversed with black and white solid against a darker palette color that provides adequate color contrast

Having the approved logos at the ready will ensure brand consistency and keep you looking brand-savvy!

Savvy Workshop Trade Show Booth Staffer Brush-Up: How to stand out, sell more and have fun on your show floor

September 18, 2013 10AM-2PM  betradeshowsavvy.eventbrite.com

Research shows that the number one factor in a trade show attendee's decision to buy from you isn't your reputation, booth design or even your products and services. It's how they're personally treated by you and your booth staffers. Would your team pass that test? Make sure your number one factor gets their top rating with Spark Presentations' fun, interactive training program for creating quality trade show leads: "Booth Brush Up: How to stand out, sell more, and have fun on your trade show floor," featuring trade show expert Andy Saks and elevator pitch coach Andy Winig. "Booth Brush-Up" is built on wisdom gained from hundreds of trade shows worldwide. Andy and Andy will use slides, stories, activities and role play to help you build and burnish your booth interaction skills. With key strategies from two seasoned veterans in hand, you'll get more value from your booth investment, and have more fun while you're in it. Sign up today!

Meet Our Experts

Andy Saks, Spark Presentations

Andy Saks is the owner and lead trainer of Spark Presentations. For sixteen years, Spark has helped companies make their critical messages more compelling, both by training and coaching executives and employees in presentation and trade show staffing skills, and by supplying top-notch event emcees, trade show presenters and on camera talent to speak for them at key moments. Spark's client list proudly includes AT&T, Best Buy, Federal Express, Intel, Microsoft, Samsung, Sony, Volvo and dozens more. www.sparkpresentations.com

Andy Winig, ImprovAndy

Andrew Winig is Your Elevator Pitch Coach. As an entrepreneur and business owner he discovered that business networking success starts with an effective 30-Second Elevator Pitch. His ground-breaking Elevator Pitch Creator is based on his 10 year journey from cold call salesman to trusted advisor. Andrew wants you to get better leads from your Elevator Pitch, and shares his unique and effective techniques through email newsletters, webinars, 1-on-1 coaching, and keynote speeches. He received a BSCS from Yale University, where he was awarded a magna cum laude and elected to the Tau Beta Pi Engineering Honors Society. You can sign up for his weekly Elevator Pitch Tips Email Newsletter at ImprovAndy.com/newsletter.com. www.improvandy.com

Wednesday, September 18th, 2013  10:00AM-2:00PM Price: $40.00 Savvy Workshop The Langer Mill 55 So. Commercial Street Manchester, NH 03101 Space is limited - register today: http://betradeshowsavvy.eventbrite.com

About Savvy Worksop Savvy Workshop is an award-winning full-service marketing and print management firm based in Manchester, N.H. For more than a decade, we have made it our mission to support our clients’ stringent and diverse business objectives by crafting creative, cost-effective multi-channel marketing campaigns that really work - from inspiration to concept, from execution to output. We are a hard-working, creative group of people who truly believe that if you can imagine it, we can achieve it. Savvy Workshop or Print Savvy.

Checkout these upcoming events @SavvyWorkshop:

 

 

From Fashion Police to Brand Ambassador

Presented by Susan Osborne

Price $60 Date, June 20 2013 3:30 p.m. to 5:30 p.m.

Register early, spaces are limited

http://brandambassador.eventbrite.com

Work with a leading expert to learn how to use professional appearance as a tool to reach your goals. Susan Osborne is a Professional Image Consultant. Her company, Be Image, teaches you how to use your professional appearance as a tool to reach your goals. The fact is, your image impacts the corporate brand. This workshop will provide you with the tools to move from policing to educating, including how image and impression management relate to branding and the perceptions of your customers; why and how to communicate the effects of visual communication; the three levels of business dress and when to dress in them; how to communicate what is truly business casual and what is not; and myriad other professional image issues.

 

 

Headshot Workshop – Because Your Image is Everything

Presented by Savvy Image Studio

Price $75 Friday, June 14, 2013 10 a.m. to 2 p.m.

Register early, spaces are limited

http://savvyheadshot.eventbrite.com

Savvy Workshop has brought together a master style consultant, one of the best professional photographers in the area and a prominent branding expert – in one place and for one price – who will work together to frame your headshot and present you as the successful professional you are. You will walk away with a variety of headshots and you can choose the one you feel best represents you for use on your LinkedIn, Facebook, Twitter pages. Susan Osborne, Professional Image Consultant, and Be Image Consulting will be on hand for make-up and style advice. Your online image is more important than ever. That’s why professional headshots are no longer just for executives. They are for everyone. If you are still using a generic social media silhouette, or that photo your friend took of you at the Boston Bruins game in 2011, you are ready for an update.

 

Get Savvy on LinkedIn

Presented by Lisa Landry

Price $40 Tuesday, June 18, 2013 5:30 p.m. to 7:30 p.m.

Register early, spaces are limited

http://GetLinkedInSavvy.eventbrite.com

Did you know that LinkedIn is the largest professional network in the world with more than 170 million users and growing every day? Are you using LinkedIn as the powerful networking tool it is? There are many features in LinkedIn you may not be aware of that can boost your online presence. In this workshop, you will learn to use techniques that maximize your profile. Remember, first impressions are powerful. As an external reflection of your values, skills and abilities, your online image tells the world who you are, even before you have the opportunity to turn on your personal charm. Creating an online profile that represents your personal brand can dramatically enhance your personal and career success. Join us to unlock the secrets of LinkedIn.

 

 

About Savvy

Savvy Workshop develops multi-channel marketing campaigns and education-based marketing events that help clients reach their targets. We are experts at developing brand roadmaps, creative graphic design, crafting compelling messaging and producing impactful marketing collateral. Savvy Workshop is experienced in social media strategy and implementation, special event production and tradeshow management. Digital services include the execution of high-impact websites, video content, e-mail marketing and online sales tools.  In addition, Print Savvy provides packaging, direct mail, custom printed promotional items and fulfillment services. Savvy Workshop or Print Savvy.

April 30, 2013   

Presenting the Savvy Image Studio!

Today at GSHRC Savvy Workshop presents a Savvy Image Studio: http://lnkd.in/3PQMQV We've together a master style consultant, one of the best professional photographers in the area and a prominent branding expert – in one place and for one price – who will work together to frame your headshot and present you as the successful professional you are. You’ll walk away with a variety of headshots and you can choose the one you feel best represents you.

Our Savvy Image Team has the “Know How”:

• Susan Freni Osborne, Professional Image Consultant, Be Day Spa & Image Studio will be on hand for make-up and style advice

• Photographer Joanne Smith of Headshots Photography will be on hand to shoot your personal headshot, once you look your best

When you need to look professional -- hire professionals!

  
Follow our progress today at http://facebook.com/SavvyWorkshop!

Special thanks to Vector5 Exhibits for making our booth extra-Savvy!

Peace, Love & Branding Friday, April 12, 2013 Concord, NH

The Journey to Marketing Success Begins Here!

Brand Guidelines are effective communication tools for any kind of organization and provide a strategic foundation for building every sales pitch and marketing tool. A branding “Roadmap” provides specifications for brandmark usage, color, fonts, and imagery so you can develop unified marketing materials for print literature, corporate identity, advertising, online, presentations, and promotional items. The Brand Roadmap reduces the time it takes to create high-impact sales and marketing materials and creates consistency across all collateral, whether on the Web or in print.

In this workshop, we’ll map out how to:

•  Develop a high-level messaging platform that will keep your message on track

•  Define brand attributes that communicate how an organization wants to be viewed by the marketplace

•  Develop a brand promise to define your organization’s commitment to quality

•  Design a brandmark and tagline that works across all media

•  Select comprehensive color palette and typestyles that will:
   

   -- Create a unified, recognizable appearance across all marketing materials
  

   -- Ensure color and typography consistency in all corporate communications

•  Define image criteria that will reflect and support the intended message and be appropriate to the industry

•  Provide layout guidelines for the assembly of the copy and visual elements

•  Increase sales through a unified message to the sales force

•  Decrease marketing production time and errors through approved standards

     Lisa Landry is a branding specialist who speaks regularly on topics related to marketing, sales, and business strategy. Lisa is President and CEO of Print Savvy, Inc., and Savvy Workshop, which offers traditional and new media creative services to its clients. She is a past President of the New Hampshire Creative Club and has received multiple graphic design and printing excellence awards. Savvy has been twice honored for NHBR’s Best of Business Awards for Best Promotional Products in New Hampshire. In 2012, Landry was awarded the NHBR Business Excellence Award for Media and Marketing. 

Who should attend this seminar?

•     Marketing personnel

•     Creative personnel

•     Business owners

•     Media procurement personnel

•     Copywriters

•     Web designers

Many case studies and real life examples will be discussed. Interactive hands-on exercises will guarantee you leave with actionable tools and knowledge. 

To register visit :  http://www.vtnhmg.org/

Get Print Savvy! March 15, 2013

Bleeds and Hickeys and Ghosts? Oh, my!


Offset or Digital? Spot color or CMYK? Forms or Signatures? Cover or Text? Coated or Uncoated? Pantone or Process Color Match? Work and Turn or Work and Tumble? Gate-Fold or Accordian Fold. Wire-O or Saddle Stitch or Perfect Bind? Sheetfed or Web? Variable Data? Proofs or Press Checks? Die Cut, Score, Emboss, Deboss or Foil Stamp? Varnish or Aqueous Coating or Film Laminate? FOB or Mail? Make-Ready or Overrun?


If the world of printing sometimes has you feeling confused and intimidated, help is on the way. We’ve put together a fun, educational and engaging program that will give you the basic know-how you need to understand different printing processes and formats that are available to you so that you can manage each project effectively and navigate the big, scary world of printing successfully!


Get Print-Savvy!

Friday, March 15, 2013

10AM – 2PM

@SavvyWorkshop

55 So. Commercial Street

Manchester, NH

Cost: $75.00 (Includes Lunch, Samples and Presentation Handouts)

Register today: http://printsavvy.eventbrite.com



Meet Your Instructor!



Lisa Landry has been in the printing industry for more than 25 years, and you might say that she’s got “ink in her blood.” After completing her Graphic Arts Degree, Lisa immersed herself in the world of print production. She has extensive experience designing, planning, estimating and managing production for all types of printing projects from web to sheetfed, offset to digital, on small and large formats and everything in between. Lisa believes that the best customer is an educated customer and she enjoys sharing her knowledge about the wonderful world of print with everyone who wants to be more print-Savvy!

Find out more: linkedin.com/in/llandry            
www.printsavvy.com            
Twitter: @SavvyWorkshop


Thank you to our generous sponsors:  Ram Printing, Mohawk Paper, Vector5

What does color mean to you? The Meaning of Color!

Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

Orange

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

Blue

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature.

Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.

White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. Think Apple!

Black

Black is associated with power, elegance, formality, death, evil, and mystery.

Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.

Black gives the feeling of perspective and depth, but a black background diminishes readability.