"As I grow older, I pay less attention to what men say. I just watch what they do." ~Andrew Carnegie #wise

Show your support for Print Savvy for the 2010 Best of Business Awards #61 -#64 http://ping.fm/XlOnh

"When we have done our best, we should wait the result in peace." ~J. Lubbock #wise

"It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself." ~Emerson

"Success is simply a matter of luck. Ask any failure." ~Earl #wise

When asked what time it was, Yogi Berra reportedly said, "Do you mean now?"

"People forget how fast you did a job--but they remember how well you did it." ~Howard W. Newton #wise

A single conversation across the table with a wise man is worth a month's study of books.
~Chinese Proverb #wise

"To love what you do and feel that it matters--how could anything be more fun?" ~Katharine Graham #wise

Internship Opportunities Needed for 2010 Graphic Design Grads: http://ping.fm/VN7Va

"If we did all the things we are capable of doing, we would literally astound ourselves." ~Thomas A. Edison #wise

"Many receive advice, only the wise profit from it." ~Syrus #wise

"A nickel isn't worth a dime today." ~Yogi Berra #wise

"Accept the challenges, so that you may feel the exhilaration of victory." ~General George S. Patton #wise

"No Problem can stand the assault of sustained thinking." ~Voltaire #wise

"Luck is what happens when preparation meets opportunity." ~Elmer Letterman #wise

"Baseball is 90% mental -- the other half is physical." ~Yogi Berra #wise

"You better cut the pizza in four pieces because I'm not hungry enough to eat six." ~ Yogi Berra #wise

"If you can't imitate him, don't copy him." ~Yogi Berra #wise

"I knew I was going to take the wrong train, so I left early." ~Yogi Berra #wise

"You can observe a lot just by watching." ~ Yogi Berra #wise

"There is something that is much more scare, something rarer than ability. It is the ability to recognize ability." ~Robert Half #wise

Jobs Summit this Week http://ping.fm/YNKyV

Come visit our neighbor, Althea Haropolos Photography Studie on Friday for a "Simply Artful Holiday!" http://ping.fm/MLCfL

"Progress always involves risk; you can't steal second base and keep your foot on first." ~Frederick Wilcox #wise

Catapult Seacoast to hold its Holiday Anniversary Celebration at Portsmouth's Museum Of Fine Arts December 16 http://ping.fm/9BVBC

Join us for Pecha Kucha Night #4 in Portsmouth December 3rd

Pecha Kucha was devised as an event for young designers to meet, network, & show their work in public. It has turned into a massive celebration, w/events happening in hundreds of cities around the world, inspiring creatives worldwide. Drawing its name from the Japanese term for the sound of "chit chat", it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It's a format that makes presentations concise, & keeps things moving at a rapid pace. Check it out this week: http://www.pecha-kucha.org/night/portsmouth-nh/4

Check out Pecha Kucha Night #4 Portsmouth this week--Always a great event! More Details: http://ping.fm/MHxbA

"Do, or do not. There is no 'try.' "
~ Jedi Master Yoda #wise

Do not follow where the path may lead. Go instead where there is no path and leave a trail. #wise

"You've got to be very careful if you don't know where you're going, because you might not get there." ~ Yogi Berra #wise

"Happiness lies in the joy of achievement and the thrill of creative effort." ~Franklin Roosevelt #wise

"There is one thing stronger than all the armies in the world, and that is an idea whose time has come." ~Victor Hugo #wise

"The future belongs to those who believe in the beauty of their dreams." ~Eleanor Roosevelt

#wise

"The reward of a thing well done is to have done it." ~Ralph Waldo Emerson #wise

"Man's mind, once stretched by a new idea, never regains its original dimensions."
~Oliver Wendell Holmes #wise

"The price of greatness is responsibility." ~Winston Churchill #wise

The best executive is one who picks good men to do what he wants done & the self-restraint to keep from meddling with them while they do it!

"You know more than you think you do!"
~Benjamin Spock #wise

"Nobody can be successful, if he doesn't love his work, love his job." ~David Sarnoff

#wise

A pep talk for my young (and not so young) professional friends, discouraged by today's job market.http://ping.fm/pPMjU

It’s the Economy – You’re Not Stupid!

I’ve been around the block before, once or twice. I officially started my career after graduating from college in 1986. With my degree in hand, I secured a sales position working for a web publications printer located in Manchester, NH. I was ambitious, goal oriented and extremely motivated to make my mark on the New England printing industry and I quickly rose to the top of the sales team within that company. Ready for a new challenge, I changed jobs in 1989 to broaden my knowledge and explore new sales territories. Little did I know, recession had set in and was wholloping the advertising and graphic design firms hard, with Boston shops (my new territory) especially hard-hit. I found that I needed to reinvent myself – and my offerings – in order to preserve the hard won clientele I’d earned and to continue to grow as a sales professional. I went back to school with a new emphasis on marketing, more of a big picture approach than my first degree in Graphic Arts had offered. I attended every sales and professional development seminar I could and read and listened to countless business books, motivational CDs, sales bibles, you name it. I was a consummate professional, eager to learn the skills and tools that I would need to succeed in a difficult economic climate.

Looking back, I know that it was during that earlier recession that I found out what I was made of. I think that it is easy for most folks to get along fairly well during times of plenty, but, as the old adage says, when the going gets tough, the tough get going. It was during my first career downturn that I proved to myself how ‘tough’ I could be. I learned to compete for business opportunities like my life depended on it. And, let’s face it, it did!

Since that time, I’ve seen many boom years with a few ‘bust’ years thrown in, especially for certain industries. Over all of this time, I have found that reinventing myself has become part of the deal. If I don’t currently have what the market wants, I need to find a way to offer it.

Times are tough again, as most of you reading this have probably experienced first-hand. Never before have I seen such a widespread downturn in so many critical industries and it seems as difficult as any time I remember in my 20 year career to find good job opportunities to get a career going – or restarted – on the right track.

If you are a young professional, a recent grad or a more seasoned veteran transitioning to a new industry or position, take heart. Tough times never last but tough people do. You already have what it takes to succeed, within you. Sure it takes tenacity and perseverance. It takes courage and faith, too. But these are all qualities that reside within you. Separate yourself from the pack by not whining and complaining about the economy and know that somehow, somewhere, someone (maybe you?) is finding a way to make their mark, despite the economic downturn, despite any disadvantage (real or perceived) they might have had to overcome.

Real winners acted like winners before they won. They believed in themselves. Sure, the economy sucks, but you are not stupid. Change it up! Learn what you need to know to move forward. Read more, pick up a class, attend a seminar, invest in yourself. Find a mentor or two and learn from other smart, successful people you meet how they became who they are today. You will likely find out that we all have had to pay our dues along the path to professional growth. You become extraordinary by going that extra mile. Believe in yourself and the power of your dreams then go out there and show the world what you’ve got!

Lisa Landry
President
Print Savvy, Inc.


Lisa Landry is President and CEO of Print Savvy, Inc., a marketing and printing firm located in Manchester, NH, which she founded 11 years ago and the recently launched Savvy Workshop, which offers traditional and new media marketing and creative services to its clients.

"Small opportunities are often the beginning of great enterprises." ~Demosthenes #wise

"Only the Mediocre are always at their best."

~Jean Giraudoux #wise

"Adversity reveals genius, prosperity conceals it."
~Horace #wise

The speed of the leader determines the rate of the pack...

Go Red for Women NH Luncheon is tomorrow Terrific breakout sessions planned! http://ping.fm/migYw

"The highest reward for a person's toil is not what they get for it, but what they become by it." John Ruskin #wise

We are continually faced by great opportunities brilliantly disguised as insoluable problems. #wise

Get ready for the Go Red For Women Luncheon/Manchester on Nov 10. Ladies, get your RED on & join us: http://ping.fm/1ToKj

Get ready for the Go Red For Women Luncheon/Manchester on Nov 10. Ladies, get your RED on & join us: http://ping.fm/1ToKj

Looking forward to attending the NH Businesses for Social Responsibility Member Social Thurs, Oct. 29! More info at http://www.nhbsr.org

Just returned from ASI Roadshow -- lots of cool ideas for custom imprinted giveaway items! Need Tchotchkes? Call Savvy! 877-797-9009

Looking forward to attending the Manchester Leadership Program 10/15. Thursday is History day -- Sure to be my favorite program day!

Check out these Savvy photos from last night's Tri-City Event: http://ping.fm/aydvl?aid=2031482&id=1054116902&ref=nf

Are you tradeshow savvy? For more ideas about how to be ready for your next tradeshow event, check out http://ping.fm/RMSR9

Tradeshow Event Rule of Thumb: Dress at the same level or slightly better than the attendees visiting your booth.

Create a dress code for staffers. Make sure your visitors can tell who is there to give them advice or information.

Smells often trigger the most pleasant memories
Put a drop of vanilla or lavender on a lightbulb
Rent cookie or bread baking equipment

Activity attracts peoples attention and piques their interest.

Make something move! Offer Demonstrations or throw giveaways in the air to attract attention.

Personalize your exhibit, add an area rug or add props to make it more cozy.

Improve your lighting: The human eye is naturally attracted to light so be the brightest on your block

Eliminate all physical barriers to your booth to create an open atmosphere. Move the furniture back & to the sides to make space for guests.

Use graphics to set the appropriate mood; Your exhibit is an important marketing opportunity-the chance to make a quick impression on buyers

Develop a simple message: Tell them who you are & what you do! Give three advantages that distinguish you from your competitors.

Be aware of the mood you put people in with the colors you use:
Black=Authority
White=Purity
Blue=Serenity

Be aware of the mood you create with the colors you use:
Green=Nature
Red=Excitement
Yellow=Optimism

Use color to attract attendees to your booth
Bright, rich colors presented in high contrast attract visitors to your booth

Give your logo a strong presence.
It is all about your brand.

Create a Winning Display
Catch their attention—You only have 3 seconds!

People need an incentive to visit your booth. Give them a reason to stop by- an incentive, give-away, information that will save them $.

Develop a meaningful theme or message that ties into your strategic marketing plan

A comprehensive plan must include pre-show, at show & post-show components. Most exhibtors fail to have a plan that will encompass all 3.

Getting the word out
Make telephone calls to your key prospects prior to the show --set up appts to meet with them at specific times

Provide complimentary registration forms to your clients and prospects

Hire special talent to man your booth & create a buzz: a celebrity, a magician, etc. an expert in your field

Tips for Getting the word out:
Advertise in trade journals
Advertise in the show program

Statistics prove that attendees come to an exhibition with a set agenda of exhibits to visit.

Your pre-show promotional activity will insure that you are on that agenda!

Develop a focused & creative approach to attracting attendees.

Set up appointments with customers and prospects before the show opens. Make sure they can find you there and have reason to do so!

Promote, Promote, Promote!
Get the word out to potential clients that you will be exhibiting through mailings, calls, social media & PR.

Build your tactical plan around these objectives!

Are you introducing new or existing services into new markets?

Are you introducing new products or services into existing markets?

Are you increasing market share with existing users?

Set Clear Goals: Know & understand exactly what you wish to achieve with your tradeshow presence.

Focus on the purpose & positioning of your tradeshow marketing efforts. Few bother w/ this step & later wonder why they got poor results.

Your tradeshow exhibit should not be a stand alone venture but a component of your overall strategic marketing plan.

Are You Tradeshow Savvy?

Your Exhibit at a tradeshow should not be a stand alone venture but a component of your overall strategic marketing plan.

Focus on the purpose & positioning of your tradeshow marketing efforts. Few bother w/ this step & later wonder why they got poor results.

Set Clear Goals: Know & understand exactly what you wish to achieve with your tradeshow presence.

Are you increasing market share with existing users? Are you introducing new products or services into existing markets? Are you introducing new or existing services into new markets?

Build your tactical plan around these objectives

Promote, Promote, Promote!

Get the word out to potential clients and others in your industry that you will be exhibiting through direct mailings, phone calls, social media & PR.

Set up appointments with customers and prospects before the show opens. Make sure they can find you there and have reason to do so!

Develop a focused and creative approach to attracting attendees.

Statistics prove that attendees come to an exhibition with a set agenda of exhibits to visit--Your pre-show promotional activity will insure that you are on that agenda!

Getting the word out:
•Advertise in trade journals
•Advertise in the show program
•Add a tag line to your advertising:“Visit us at booth #___”
•Hire special talent to man your booth and create a buzz: a celebrity, a magician, etc. an expert in your field
•Provide complimentary registration forms to your clients and prospects
•Mail “personal” invitations two weeks before the show and include VIP cards for access to your hospitality suite or lounge
•Mail out cards redeemable for a gift or free service at the exhibit
•Make telephone calls to your key prospects prior to the show

A comprehensive promotional plan must include pre-show, at-show and post-show components.
Most exhibitors fail to have a plan that would encompass all three!

Develop a meaningful theme or message that ties into your strategic marketing plan

People need an incentive to visit your booth. They are eager to learn about the latest technologies, new applications or anything that will save them time and/or money.

Consider offering a premium item that will entice them:

•Your giveaways should be designed to increase your memorability and increase recognition of your company
•Developing a dynamite giveaway takes thought and creativity
–What does your client want? What will help them do their jobs better? What can’t they get elsewhere? Something product or service related—or something educational?
•Consider hiring an ASI Certified Marketing Firm (Advertising Specialty Institute) that can put their experience to work for you
•Giveaways should be used as a reward or token of appreciation to get visitors to participate in a demonstration, presentation or contest or a thank you for qualifying information about specific needs
•If your business is service related, consider giving away a gift certificate, free trial or discount off of a new client’s first purchase.
•A demonstration of your service in the booth (such as a free massage) can serve as both a giveaway and a demo in one!

Create a Winning Display
•Catch their attention—You only have 3 seconds!
–Give your logo a strong presence
–Use color to attract attendees to your booth

•Bright, rich colors presented in high contrast attract visitors to your booth

–Be aware of the mood you put people in with the colors you use:
»Green=Nature
»Red=Excitement
»Yellow=Optimism (watch for legibility!)
»Black=Authority
»White=Purity
»Blue=Serenity

•Develop a simple message
–Tell them who you are and what you do
–Give three advantages that distinguish you from your competitors

•Use photography or art to set the appropriate mood

•Your exhibit is an important marketing opportunity—the chance to make a quick impression on buyers and convince them to come to the booth

•Consider hiring a graphic design professional to create effective visual graphics for your display—you may find it well worth the investment!

Create an atmosphere

In addition to eye catching and informative graphic displays, you should:

–Eliminate all physical barriers to your booth to create an open atmosphere

•Move the furniture back and to the sides to create space for attendees to come into your booth for discussion and ultimately: SALES!

–Improve your lighting

•The human eye is naturally attracted to light

•Be the brightest on your block

–Upgrade to quality carpeting and flooring

•Personalize your exhibit, add an area rug or add props to make it more cozy

–Make something move

•Offer Demonstrations or throw giveaways in the air to attract attention

•Activity attracts peoples attention and piques their interest

•Involve your product or service through sales pitch or anecdote

–Tickle the senses

•Smells often trigger the most pleasant memories

–Put a drop of vanilla or lavender on a lightbulb
–Rent cookie or bread baking equipment
–People come to the shows hungry!
–Create a dress code for staffers

•Make sure your visitors can tell who is there to give them advice or information

•Rule of thumb: Dress at the same level or slightly better than the attendees

Are You Tradeshow Savvy?

WHEN WILL YOUR SHIP COME IN?

The “Savvy One” Knows…

Presenting, Dawn Carr, Professional Medium



Thursday, September 24th 3-7 pm
Tri-City Expo, Manchester, NH


Visit the Savvy Booth #207 for answers to these burning questions:

When will the recession end?


Has the recovery already begun?

Will 2010 bring you prosperity?

What can you do to insure smooth sailing for your business?

Is your career on the right course?

Which industries will be the safe harbors?

What should you do now to reel in prosperity in 2010?

How can you steer clear of obstacles?

Which direction is your compass pointing?

Visit our Savvy Booth #207 to consult one-on-one with the
“Savvy One” and navigate your career to success!


http://www.printsavvy.com/

Wondering about the future? Is the recession over? Has the recovery begun? Visit our Tri-City booth Thurs. for answers. The Savvy One Knows!

Wondering what the future holds for your business? Visit the Savvy One at Thursday's Tri-City Expo, Booth #207. The Savvy One knows!

Mobile Marketing

Looking for the next big thing in marketing your business? Consider Mobile Marketing!
The Mobile Marketing Mixer is an event where people come together to discuss the future of marketing from a mobile perspective which offers a more efficient means of connecting people, businesses and consumers. Mobile Marketing – marketing on or with a mobile device such as a PDA or phone – is quickly becoming a preferred method of communication because it allows businesses to send the most appropriate messages at the best times to the right groups of people, maximizing marketing return on investment. Attendees, such as entrepreneurs, marketers, PR pros and new-media fanatics will learn from an expert panel of presenters on key topics associated with mobile marketing. Seats are still available for the September 22nd event to be hosted by Southern New Hampshire University. Register now! More info at http://www.mobilemarketingmixer.com

Tues, Sept 22nd 8:00AM SNHU will host Mobile Marketing Mixer. Curious about what's next in marketing? http://ping.fm/PKD8l

Returned from the Leadership Manchester Summit inspired and ready for my next challenge. What a great way to meet 35 new terrific people!

Returning today to NH after a great and productive trip to Florida. Great to see our Florida-Savvy Clients, Colleagues and friends!

Need Tchotkes? We can help! www.printsavvy.com

Tri-City Expo is only 21 days away. Are you ready? Call [Event] Savvy-877-797-9009 for all your tradeshow & event needs! www.printsavvy.com

What is Pecha Kucha Night?

Each presenter is allowed 20 images, each shown for 20 seconds each - giving 6 minutes 40 seconds of fame before the next presenter is up. This keeps presentations concise, the interest level up, and gives more people the chance to show.

20 Presenters, 20 Slides, 20 Seconds
That's it!

The creativity and passion in this town is amazing and every event has brought more and more people out.

Presentations Start at 7 in the third floor club (full bar no food)

Networking from 6-7 on the deck (weather permitting) Food, Drinks and Chit Chat.

Date: Thursday, August 27, 2009
Time: 7:00pm - 10:00pm
Location: The Portsmouth Gas Light Co.
Street: 64 Market Street
City/Town: Portsmouth, NH

More info:
http://ping.fm/ozCmA

Pecha Kucha Portsmouth NH -Aug 27
A place for designers to meet & show their work in public http://ping.fm/ozCmA

Boston and Portland Creatives Meet Tonight, in New Hampshire!

Join us for AIGA AFTA Event at Portsmouth Brewery tonight 8/20 from 6-8pm
The NHCC is proud to collaborate with the AIGA in sponsoring this upcoming mixer in Portsmouth, NH. Come meet and mingle with fellow creative from Maine and Mass AIGA chapters. We’ve expanded our AFTAs to outside the Boston area! AIGA Boston Outer AFTA events are agenda-less, free-form gatherings of area creative folk in towns and states neighboring Boston. For each event, a different firm gets to pick the place and play host for the evening; AIGA Boston gets to thank one of our generous sponsors for their ongoing partnership; and YOU get to drop by “afta” work and hang loose with our design community! Hosted By AIGA Boston AIGA Maine American Society of Media Photographers The New Hampshire Creative Club Sponsor Guest Elite Envelope & Graphics, Inc. www.eliteenvelope.com When Thursday, August 20, 2009 6:00 - 8:00pm Where The Portsmouth Brewery 56 Market Street Portsmouth, New Hampshire 03801 (603) 431-1115 www.portsmouthbrewery.com RSVP Click here to secure your spot! Parking available : High-Hanover Parking Facility 34 Hanover Street Portsmouth, New Hampshire (603) 431-5904 Questions about AIGA’s Outer AFTA events? Want to host one? Hosting an Outer AFTA is a great way for a firm of any size to be involved with the creative community. If you’re interested, get hold of this gal: Jillfrances Gray :: Outer AFTA co-chair T: 617 872 8220 E: jfg@jfg.com http://www.boston.aiga.org/events/2009/08/32115854

Join AIGA Afta Event Tonight @ Portsmouth Brewery 6-8PM Boston meets Portland--in NH!
http://ping.fm/tKvjF

I am looking forward to discussing mobile marketing strategies at the Mobile Marketing Mixer 9/22 Sign up now at: http://ping.fm/0ZCWV

Sign up for the Mobile Marketing Mixer September 22nd at SNHU -- Discuss the future of marketing--from a mobile perspective http://ping.fm/iW60F

Have been accepted into the Leadership Greater Manchester Program, Class of 2010. Very excited to take part in this terrific program!

Off to NYC to see some important clients. Start spreadin' the news?

Heading to New Hampshire Creative Club's Annual Exhibit at SNHU. See all my creative pals there, I hope! http://ping.fm/5iqx3

Attended the Women's Leadership Team Meeting for Go Red For Women Luncheon today. Now at 86% of Goal for November's Event. Way to go AHA!

Many of you have asked: So, whatever happened to Ethan's cellphone, anyway? Well, follow this link to see the rest of the story: http://ping.fm/dOXfq

Promoting the success of our clients by learning about their businesses & supporting them to achieve their marketing objectives in every way

Thanks Gloria Steinem for all you've done to give us the freedom to choose how we work and live. You have inspired us all!

A question for the guys in my network -- Are you concerned about how your career will affect your family lives?
Follow discussion at http://ping.fm/ChUDp

A movement is only composed of people moving. -Gloria Steinem #wise _

Welcome to NH, Ms. Steinem!
http://ping.fm/FlGTE

Gloria Steinem in NH

Steinem travels worldwide as a lecturer and is a frequent media spokeswoman on issues of equality. She co-founded Ms. magazine in 1972 and was one of its editors for 15 years. She also helped to found New York magazine, where she worked as a political columnist.Steinem continues to serve as a consulting editor and columnist for Ms. and was instrumental in the magazine's recent move to join forces with the nonprofit Feminist Majority Foundation.

Her books include the bestsellers Revolution from Within: A Book of Self-Esteem, Outrageous Acts and Everyday Rebellions, Moving Beyond Words, and Marilyn: Norma Jean, on the life of Marilyn Monroe.As an organizer, Steinem helped to found the Women's Action Alliance, a national center for information and advocacy in such areas as nonsexist, multiracial children's education and communication among women's groups, and the National Women's Political Caucus, a nonpartisan organization devoted to advancing pro-equality women of all races. She is president of Voters for Choice, an independent bipartisan political action committee that supports candidates working for reproductive freedom.

Steinem is also a founding president of the Ms. Foundation for Women, a national, multiracial women's fund that supports grassroots projects to empower women and girls. After growing up primarily in the Midwest where her unconventional childhood included no full year of schooling until she was 12, Steinem graduated Phi Beta Kappa from Smith College in 1956. Following graduation, she lived in India for almost two years as a Chester Bowles Asian Fellow.

There she wrote for Indian publications and was influenced by Ghandian activism. As both a writer and an activist, she remains particularly interested in the shared origins of sex and race caste systems; gender roles and child abuse as the roots of violence; non-violent conflict resolution; the cultures of indigenous people; and in organizing across national boundaries for peace and justice.

Steinem speaks today at SNHU's Women's Leadership Summit. Welcome to NH, Ms. Steinem!

Looking forward to meeting Gloria Steinem at the Wms Leadership Summit at SNHU today!

Here's the scoop from Friday Night's Business Bowl:
Read it and weep?

http://ping.fm/m4Msk

To love what you do and feel that it matters--how could anything be more fun? -Katherine Graham #wise _

Faith is reacting positively to a negative situation.
- Dr. Robert Schuller #wise

There are only two ways to live . . . one is as though nothing is a miracle. . . the other is as if everything is. - Albert Einstein #wise

Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.
- Helen Keller #wise

"In the confrontation between the stream and the rock, the stream always wins- not through strength but by perseverence." H. Jackson Brown

"Success is not final, failure is not fatal: it is the courage to continue that counts." Winston Churchill #wise

"Good ideas are not adopted automatically. They must be driven into practice with courageous patience." Admiral Hyman Rickover

"Victory is always possible for the person who refuses to stop fighting." Napoleon Hill

What counts is not necessarily the size of the dog in the fight - it's the size of the fight in the dog." General Dwight Eisenhower

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan, 'press on' has solved, and always will solve, the problems of the human race." Calvin Coolidge

"Perseverance is not a long race; it is many short races one after another." Walter Elliott

"No (wo)man is ever whipped, until (s)he quits -- in her own mind." Napoleon Hill

"For a righteous [wo]man falls seven times, and rises again." [Proverbs 24:16] Bible #wise

"Success is not final, failure is not fatal: it is the courage to continue that counts." Winston Churchill

Important things in the world have been accomplished by people who have kept trying when there seemed to be no help at all. -Dale Carnegie

Attended strategic planning session for Catapult Seacoast, faciliitated by Liza Dube. Made excellent progress & have SWOP Analysis done!

I am very proud of Team Savvy—you Ladies played with incredible heart and brought loads of enthusiasm and can-do attitude to our event. You are all champions in my eyes!

Extending Mike Dunican and his New England Equipment Upfitters Team a hearty congratulations on their big win in last night’s Business Bowl, held at the Verizon Wireless Arena. Even though we’d rather have that trophy, it couldn’t have gone to a nicer group of guys. Nice Job, Fellas! ~Lisa

People will forget how fast you did a job--but they will always remember how well you did it.
-Howard Newton #wise

A great pleasure in life is doing what people say you can not do. - Walter Gagehot #wise

Savvy Says: Don't wait for your ship to come in, swim out to it. #wise

"Winning isn't everything, but the will to win is everything." -Vince Lombardi

One [wo]man with courage makes a majority. -Andrew Jackson #wise

Savvy Says: The difference between ordinary and extraordinary is that little extra. #wise

The difference between a successful person & others is not lack of strength, lack of knowledge, but rather lack of will.-V.Lombardi

“Winning is not a sometime thing; it’s an all time thing. Winning is a habit. Unfortunately, so is losing.” -Vince Lombardi

“Winning is not a sometime thing; it’s an all time thing. You don’t win once in a while, and you don’t do things right once in a while, you do them right all the time. Winning is a habit. Unfortunately, so is losing.” -Vince Lombardi That is what Team Savvy is all about! www.printsavvy.com

Just doing our part for the NH Economy...Team Savvy made the 'No bull' Business Blog! Check it out: http://ping.fm/9K6Tx

Come support Team Savvy at the Manchester Wolves Business Bowl 6/5

Team Savvy is:

Lisa Landry, President & CEO of Print Savvy, and survivor of 4 (yes, 4!) completely natural childbirths. (I think that alone proves how tough I am!) –and our Savvy Team Captain; Ami D’Amelio, our Savvy Senior Account Executive – a whirlwind on and off the field – honored in 2008 by the Union Leader as a “Top 40 under 40” among many other achievements, professional and personal; Donna Hardy, National Administrative Manager at CSI Wireless (and also black belt in Kung Fu). This lady can break bricks! Look out!; Deb Titus, Dale Carnegie Training Educator, Public Speaker, tough competitor and all around people person (and a really, really good singer, too!); Melinda Linstad Retired New England Patriots Cheerleader, currently staying at home to spend time with her beautiful baby boy, Nolan. She brings that great cheerleading vibe & determination to our team!; Juli Holt, Stylist at Silk Day Spa. She has over 10 years of experience and a family history of brining out one’s inner beauty – but don’t let her fool you, she is tough as nails!; Connie McCullion, President of Healthcare Review, brings 23 years of running a dynamic business to the table. If she can deal with all those docs and insurance companies, she’s got to be strong!
http://ping.fm/GWL81

Get your tickets here: http://ping.fm/tzoE0

Watch our Savvy team battle it out @Manchester Wolves Business Bowl 6/5 http://ping.fm/5FYPx

Donna Hardy of CSI Wireless joins Team Savvy @Wolves Business Bowl, 6/5. It might interest you men to know she is a black belt in Kung Fu!

Look out, boys! The formidable Deb Titus of Dale Carnegie has joined our Savvy Ladies Business Bowl Team. Go Team Savvy!

Print Savvy competes Friday in Business Bowl @Manchester Wolves Arena Football game. Come see your favorite Savvy ladies beat the boys team!

Attending NHBSR Conference Mon, June 1st-Looking forward to facilitating interesting discussions w/Socially Responsible NH Thought Leaders!

Now building a Savvy Facebook Fan Page-- check it out: http://ping.fm/R4Q0f

Inspired by the Food Network TV Show “Iron Chef,” three teams of marketing and industry pros were tasked to come up with a complete marketing package for this year’s Iron Design Competion. This year's mystery client: a line of high fashion designs comprised of…road kill. And, they only had one hour to do it.

NHCC President Chris Conroy & Heartwood Media CEO, said the club is always trying to include more presentations to involve the audience. “The Iron Design competition is inspiring & educational. Those attending can walk around & observe competing teams collaborate and work together.”

This year’s Top Secret Product was pretty hard to keep under wraps, according to Print Savvy CEO Lisa Landry, who hosts the competition every year. “We really tried to kick it up a notch this year.” said Landry. “We really brainstormed to come up with something that 100% unique & not already in the marketplace,” she added.

Indeed, the “Flapper” dress sporting faux suede & a variety of faux beaver tails flopping around was a sight to behold. Ptjer Fashions included the “Fawn Over Me” little hot-pant number was a crowd pleaser, & the “La Pew” gown was an example of elegance, as much as one can get wearing skunk stripes. “We really had a good time with creating the costumes, as this is really the only morally righteous way to wear fur” stated Joel Mercier, Print Savvy’s Event Coordinator “You can say that this product is truly green & comes from 100% natural resources!”

The evening began with a selection of food that included gourmet Panini sandwiches & delicious chicken chili that both participants & audience members noshed upon as they networked, & concluded with text-voting, ala “American Idol” style, to declare the 2009 “Iron Design” trophy: a cast-iron skillet. “My clients are still raving about the food,” said Print Savvy Senior Account Executive Ami D’Amelio “It really was in a different league this year!”

The three teams that came to the table were Calypso Communications, of Portsmouth, who sent a team of seven of their best talent, while the Timberland Company of Stratham sent four of their award-winning team members to compete.

“The final team added a bit of a twist to the competition this year – six industry veterans who had never worked together before, all currently “under-employed,” made up the final team, and called themselves The Marketing All-Stars,” Landry said. The three teams worked for just one hour as the audience looked on. Then, it was time to showcase their stuff.

“Each team brought their own unique strengths to the competition, Timberland came up with a great name and had a fantastic logo, Calypso had terrific ideas for selecting a celebrity to sponsor and promote the clothing line, including giant billboard displays in NYC’s Time Square, but it was clear that the Marketing All-Stars had the most audience votes,” Conroy said as he declared the winners.

“I think it takes a lot of courage to put yourself out there for this competition, & we’re extremely proud of all the competitors. Each team had a unique & interesting offering. I loved the way team Calypso positioned the clothing line as a trailer chic lifestyle brand that used celebrity endorsement already popular in that demographic (they recommended Miley Cyrus & Matthew McConoughey) & I was especially fond of the logo from Team Timberland. It was cute, to the point & very, very funny. Finally, I was totally impressed by the way the Marketing All Stars worked together without corporate backing. Talk about a creative & innovative way to show the marketplace what you can do—especially in this economy! I suppose audience chose to ‘hire’ the All-Stars because they had their game on & like me, they were inspired by their chutzpah.” Landry said “They clearly took the challenge very seriously.”

Photos at http://www.harkinsphotography.com/irondesign09/index.html, courtesy of Kevin Harkins Photography.
#nhcc

Scenes from Tuesday's Iron Design Competition at Print Savvy: http://ping.fm/de90r

A sincere thanks to the entire staff at Print Savvy & the Savvy Workshop for making the NHCC Iron Design event possible. You are all champs! #nhcc

All three teams did a fabulous job. Many thanks to Calypso & Timberland for stepping up to compete. You both had really great & creative ideas. #nhcc

NHCC's Iron Design surprising result -- Team of 'transitioning' marketing professional, aka the Marketing All Stars, win the Skillet! Congrats

Marketing All Stars Claim Iron Skillet
The team of marketing professionals that banded together to show that, they have what it takes to market in the new economy won handily over the other corporate teams...

The ingredients are prepared, the competition is trash talkin' -- Don't miss the Iron Design Challenge, tonight at Print Savvy 6pm!!!

Last call to register for NHCC's Iron Design Event @Print Savvy on Tues, May 19th. Register at http://ping.fm/R8YCS

Print Savvy's New Business Development Team to Compete in New Hampshire Division of Economic Development's Business Bowl

Second Annual Business Bowl Features New Twist

MANCHESTER – Billie Jean King vs. Bobby Riggs was just an appetizer. The main course in the battle of the sexes will actually take place on Friday, June 5th at 7:30 p.m. as a team of five female business professionals takes on a team of five male business professionals as part of the Second Annual New Hampshire Business Bowl at The Acting Loft Field at the Verizon Wireless Arena.

During the course of the Manchester Wolves – Albany Conquest af2 football game, two teams of five local business professionals will take part in fun and competitive “office Olympics” style events which will test their teamwork skills. The women’s team will be led by Print Savvy CEO Lisa Landry while North American Equipment Upfitters President Michael Dunican will be at the helm of the men’s squad. The winner of the competition will receive the second annual Business Bowl trophy, (STEPHANIE, CAN YOU PLEASE FILL IN THE OTHER PRIZES?).

“Last year’s Business Bowl demonstrated the great teamwork that it takes to build a winning organization and we’re glad to be able to introduce an interesting new twist to this year’s event,” said Manchester Wolves General Manager Stephanie Bike. “We all know that men and women each contribute to the success of local businesses and play a vital role in writing a Granite State success story both in the boardroom and on the playing field.”

New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher added that the Business Bowl is part of his agency’s desire to reach out to new clients in innovative and non-traditional ways.
“Rather than hosting a regular business after hours or scheduling a typical ‘getting to know you’ networking session, we want to engage the business community in an enjoyable and interesting way,” he said. “Building new relationships and establishing partnerships is supposed to be fun – who really gets jazzed up by business as usual?”

Prior to the Business Bowl event, the Business Resource Center, the Wolves and their media partners New Hampshire Business Review and WGAM will host a free business appreciation reception for the first 50 business respondents at Piccola Italia Ristorante at 5:30 p.m. To make reservations for the free reception or purchase tickets to the game (at the special Business Bowl price of $10 per ticket), contact the Manchester Wolves at 627-9653 or sbike@manchesterwolves.com.

Print Savvy to Host NHCC Iron Design Competition

Have you ever wondered what it’s like behind the scenes at advertising or design agencies? Join The New Hampshire Creative Club for the Fourth Annual IRON DESIGN Competition as three local creative teams battle it out to see who will be awarded the coveted Iron Skillet award. Competing this year are Calypso Communications of Portsmouth, The Timberland Company of Stratham and the newly formed “Marketing All Stars” – a team comprised of transitioning marketing professionals who are currently seeking new job opportunities. Talk about a creative (and courageous) way to show what you can do! Each will be given one hour to promote and market a product or service with which they are completely unfamiliar. Watch as they brainstorm and bring their ideas to life right in front of you!

This event will be held at Print Savvy, Inc. located at 55 South Commercial Street in Manchester, NH on Tuesday, May 19, 2009 at 6:00 p.m. Admission for students and NHCC members is $5.00; entry for the general public is $15.00. Registrations are now being accepted at www.nhcreativeclub.org/irondesign Experience this wonderful opportunity to see creative process at work! Voyeurs welcome.

The New Hampshire Creative Club serves as a creative forum for networking and education in the advertising and visual communications field through a series of monthly meetings that include panel discussions, presentations and workshops on subjects that are timely and practical. For more information, visit www.nhcreativeclub.org.