Tuesday, February 26, 2013
Get Print Savvy! March 15, 2013
Bleeds and Hickeys and Ghosts? Oh, my!
Offset or Digital? Spot color or CMYK? Forms or Signatures? Cover or Text? Coated or Uncoated? Pantone or Process Color Match? Work and Turn or Work and Tumble? Gate-Fold or Accordian Fold. Wire-O or Saddle Stitch or Perfect Bind? Sheetfed or Web? Variable Data? Proofs or Press Checks? Die Cut, Score, Emboss, Deboss or Foil Stamp? Varnish or Aqueous Coating or Film Laminate? FOB or Mail? Make-Ready or Overrun?
If the world of printing sometimes has you feeling confused and intimidated, help is on the way. We’ve put together a fun, educational and engaging program that will give you the basic know-how you need to understand different printing processes and formats that are available to you so that you can manage each project effectively and navigate the big, scary world of printing successfully!
Get Print-Savvy!
Friday, March 15, 2013
10AM – 2PM
@SavvyWorkshop
55 So. Commercial Street
Manchester, NH
Cost: $75.00 (Includes Lunch, Samples and Presentation Handouts)
Register today: http://printsavvy.eventbrite.com
Meet Your Instructor!
Lisa Landry has been in the printing industry for more than 25 years, and you might say that she’s got “ink in her blood.” After completing her Graphic Arts Degree, Lisa immersed herself in the world of print production. She has extensive experience designing, planning, estimating and managing production for all types of printing projects from web to sheetfed, offset to digital, on small and large formats and everything in between. Lisa believes that the best customer is an educated customer and she enjoys sharing her knowledge about the wonderful world of print with everyone who wants to be more print-Savvy!
Find out more: linkedin.com/in/llandry
www.printsavvy.com
Twitter: @SavvyWorkshop
Thank you to our generous sponsors: Ram Printing, Mohawk Paper, Vector5
Friday, February 1, 2013
What does color mean to you? The Meaning of Color!
Red
Red
is the color of fire and blood, so it is associated with energy, war, danger,
strength, power, determination as well as passion, desire, and love.
Light red represents joy, sexuality, passion,
sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.
Orange
Orange
combines the energy of red and the happiness of yellow. It is associated with
joy, sunshine, and the tropics. Orange represents enthusiasm, fascination,
happiness, creativity, determination, attraction, success, encouragement, and
stimulation.
Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.
Yellow
Yellow
is the color of sunshine. It's associated with joy, happiness, intellect, and
energy.
Dull (dingy) yellow represents caution, decay, sickness, and
jealousy.
Light yellow is associated with intellect, freshness, and joy.
Light yellow is associated with intellect, freshness, and joy.
Green
Green
is the color of nature. It symbolizes growth, harmony, freshness, and
fertility. Green has strong emotional correspondence with safety. Dark green is
also commonly associated with money.
Dark green is associated with ambition, greed, and
jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
Blue
Blue
is the color of the sky and sea. It is often associated with depth and
stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence,
faith, truth, and heaven.
Light blue is associated with health, healing,
tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
Dark blue represents knowledge, power, integrity, and seriousness.
Purple
Purple
combines the stability of blue and the energy of red. Purple is associated with
royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth
and extravagance. Purple is associated with wisdom, dignity, independence,
creativity, mystery, and magic.
According
to surveys, almost 75 percent of pre-adolescent children prefer purple to all
other colors. Purple is a very rare color in nature.
Light purple
evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.
Dark purple evokes gloom and sad feelings. It can cause frustration.
White
White
is associated with light, goodness, innocence, purity, and virginity. It is
considered to be the color of perfection.
White
means safety, purity, and cleanliness. As opposed to black, white usually has a
positive connotation. White can represent a successful beginning. In heraldry,
white depicts faith and purity.
In
advertising, white is associated with coolness and cleanliness because it's the
color of snow. You can use white to suggest simplicity in high-tech products. Think
Apple!
Black
Black
is associated with power, elegance, formality, death, evil, and mystery.
Black
is a mysterious color associated with fear and the unknown (black holes). It
usually has a negative connotation (blacklist, black humor, 'black death').
Black denotes strength and authority; it is considered to be a very formal,
elegant, and prestigious color (black tie, black Mercedes). In heraldry, black
is the symbol of grief.
Black
gives the feeling of perspective and depth, but a black background diminishes
readability.
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