Wednesday, February 26, 2014


Savvy Workshop and Service Credit Union Announce LinkedIn for Professionals Workshop
Workshop is part of the Service Credit Union Business Connection Series
Manchester, N.H. – Wednesday, February 26, 2014 – Savvy Workshop and Service Credit Union recently announced they have teamed up to present LinkedIn for Professionals, a workshop series designed specifically for business professionals who are interested in improving the functionality of their LinkedIn profiles. The workshops, scheduled for Thursday, April 3 from 11 a.m. to 1 p.m. and Thursday, May 1, 2014 from 7:30 a.m. to 9 a.m., are $40 each and include a morning or noon meal. Both workshops will take place at the Savvy Workshop education center on 55 So.  Commercial Street, Manchester, NH. Please register in advance at http://www.eventbrite.com/e/linkedin-for-professionals-tickets-10645953333

Business professionals are experts in their fields but often do not effectively promote themselves and sell their services to the fullest extent. LinkedIn is a powerful tool attorneys, accountants, architects, or other professionals can use to create relationships, expand their client base and reach the influencers who support their practices.
The workshop will be presented by Lisa Landry, founder of Savvy Workshop. Landry has been in the marketing industry for more than 25 years. An early adopter of LinkedIn, she supports her clients in developing and implementing effective business-to-business social media strategies where LinkedIn plays a vital role. Lisa believes that the best customer is an educated customer and she enjoys sharing her knowledge about the wonderful world of LinkedIn with everyone who wants to be more LinkedIn-Savvy.
About Savvy Workshop
Savvy Workshop develops multi-channel marketing campaigns and education-based marketing events that help clients reach their targets. They are experts at developing brand roadmaps, creative graphic design, crafting compelling messaging and producing impactful marketing collateral. They are experienced in social media strategy and implementation, special event production and tradeshow management. Digital services include the execution of high-impact websites, video content, e-mail marketing and online sales tools. Visit us at www.savvyworkshop.com, linkedin.com/in/llandry and Twitter: @SavvyWorkshop.
About Service Credit Union

Service Credit Union offers a full range of business banking services, including practical credit and deposit solutions and experienced financial advice, all designed to help businesses grow. With the strong capabilities and lending power of national banks and the responsiveness and accessibility of local establishments, Service Credit Union is just the right fit for the entrepreneurs of New Hampshire. Founded in 1957 to serve the military and civilian employees at Pease Air Force Base, Service Credit Union now provides financial services to more than 184,000 members and business owners worldwide and with more than $2.3 billion in assets, Service Credit Union has 25 branches in New Hampshire, one in Massachusetts, and 16 branches on U.S. military bases in Germany residing across the state and around the globe.

Tuesday, February 11, 2014

Putting Yourself in Your Customer’s Shoes

Traditional cold-calling and door to door sales just aren’t efficient ways of gaining new clients anymore. Lisa Landry of Savvy Workshop described some of the modern methods & tools that DO work, why you should be selling the green grass (NOT the grass seed) and why GIVING AWAY your most valuable pointers & tips could be your best strategy!



Wednesday, February 5, 2014

Is Your Logo Print Savvy?

Make sure you have your logo in all necessary formats, so you don't run into trouble when you try to print it on various items and substrates.

Ask your designer to provide you with final files in these formats:

Printed in four-color process against only white background (should be selected as first choice)

PMS Spot color against white background

Printed greyscale against only white background or against lighter color palette

Image that provides adequate color contrast in solid black and white

Reversed with four-color process

Reversed with PMS Spot against a darker color palette or color that provides adequate color contrast

Reversed with Greyscale

Reversed with black and white solid against a darker palette color that provides adequate color contrast


Having the approved logos at the ready will ensure brand consistency and keep you looking brand-savvy!