Make sure you have your logo in all
necessary formats, so you don't run into trouble when you try to print it on various items and substrates.
Ask your designer to provide you with final files in these formats:
Printed in
four-color process against only white background (should be selected as first
choice)
PMS Spot color
against white background
Printed greyscale
against only white background or against lighter color palette
Image that
provides adequate color contrast in solid black and white
Reversed with
four-color process
Reversed with PMS
Spot against a darker color palette or color that provides adequate color
contrast
Reversed with
Greyscale
Reversed with
black and white solid against a darker palette color that provides adequate
color contrast
Having the approved logos at the ready will ensure brand consistency and keep you looking brand-savvy!
No comments:
Post a Comment